Lindsey Lanpher
Creative Director

Resume / References / Contact

News: Named to ADWEEK'S "Creative 100"  


Latest Work: Flamingo Razors by Harry's



In the personal care business “The Quality Gap,” describes the discriminatory practice that charges women more for lower quality goods. Harry's thought that was messed up. Especially when millions of women were shaving their legs and delicate bits with razors designed to be manhandled. So they created Flamingo. Equal quality blades. Same price. In a razor designed for the ways women shave. Which inspired our idea – Quality Equality – a call for all companies to start offering equal quality for an equal price. We ditched the pretty pink imagery and respected women’s intelligence by focusing on the quality of the blades. ​

Featured Work: JBL Headphones

Bad things can happen to good people when headphone wires get in the way. ​


HBO GO

Awkward Family

Television Campaign



Millennials didn't realize HBO Go came free with an HBO subscription. So we created a campaign for HBO Go based on this insight: Get HBO Go so you don't have to watch with your parents. 

JBL

Deflate Gate

Television



How do you get culture to notice an underdog brand when it’s competitors enjoy goliath budgets and pro NFL sponsorships? You hijack the hoopla of the most heated debate in NFL history: Deflategate. ​

The New Yorker

Interesting

Brand Campaign



I know what you’re thinking, “Oh the New Yorker.” But really, it’s far less pinky-in-the-air, and more things-that-make-you-go-hmmm-and-haha. And there’s something in it for everyone.

Lincoln

The Lincoln Motor Company

Integrated Campaign



A classic brand turns ninety-years new. Lincoln wanted to shed its “boats for old folks” image and give its entire image a brand new car smell.


Converse

Disruption

Integrated Campaign



Overview: With their centennial approaching, Converse wanted a campaign that would inspire the next generation of artists and musicians to pick up the torch.


Jet.com

Spree

Launch Event



To launch Jet.com, I was part of a team of writers assembled to create on-the-spot videos that celebrated the online carts of purchases as they rolled in, in real time.

Canyon Ranch

First There'sYou

Print Rebrand



The pioneers of the health wellness category needed a facelift, themselves. We created “First There’s You.” A rebrand that celebrates the virtue of selfishness. Because the best way to help others is to put yourself first.

Jackson Hewitt

Working Hard

Brand Campaign



Jackson Hewitt wanted to redefine their mission. We created “Working Hard for the Hardest Working,” a brand that celebrates the working class and offers the financial help they can’t get anywhere else.

SIRIUSXM

Road Happy

Television



SiriusXM came to us in search of a brand platform. We created “Road Happy” the polar opposite of road rage. Based off the insight that great content can transform every trip into a joyride.

© Lindsey Lanpher 2018