Back before this was a marketing buzzword, we created Disruption TV to interrupt the typical American Idol manufactured artist programming to remind viewers of true music artists. And when you’re a brand lucky enough to be worn by the likes of Joey Ramone, Kurt Cobain and Hunter S. Thompson, as an advertiser you stay the hell away. (No need to adjust your volume, they’re silent on purpose.
To launch a new rock n roll line of sneakers inspired by Rockabilly, Punk and Psychedelic, we invented, cast and shot three bands: “Johnny Hickston and the Ice Jets, The Ultraviolents, and The Reflections for a Rolling Stone spread. Remember those little booklets that once came with CDs? Remember CDs?