Having gone some time without one, SiriusXM came to us in search of a brand platform. Based off our insight that great content can transform even the most mundane or unpleasant car trips into a joyride, we created, “Road Happy.” The polar opposite of road rage. Where errands are entertainment, traffic is loved and every ride is trip.
Road Happy,” was designed to easily attach to their existing content and events. Much of SiriusXM’s business runs on their relationships with dealerships. We used it as an opportunity to spread our Road Happy philosophy. Look for more work soon.